Pictured above is a July 4th weekend three years ago, exactly when the whole concept of Dead Rooster Co. began. We were square in the middle of the countryside, miles of farmland in all directions. Van Morrison's "Into The Mystic" being carried away in the wind. Weekends like that one are hard to shake from the memory. We can't divulge the details of those few days or we may not be allowed back. However - on the road trip back home, the American spirit of community and cuisine weighed heavy on our hearts and stomachs. On the last leg of that drive, the Dead Rooster Co. conversation began. After a year of delicious research and development, Dead Rooster Co. was born with a single brazen mission: repopulate the world with good flavor. We recommend you join our movement.